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Spotlight presents the SPARK PLUG Newsletter filled, with fresh tips, tricks, links to PR resources, the occasional lost and found item, and even a press release here and there. Take a minute and browse through the current issue and our archives.

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The Secrets To Making Your Video "Go Viral"

SPARK PLUG | ISSUE #37 February 03, 2010

Does this sound familiar? A friend or colleague sends you a link to a YouTube video, say Susan Boyle singing on Britain's Got Talent! Remember that famous Dancing Baby video? What about President Obama's victory speech?  Even if you didn't like them, you might have watched them and actually helped virally spread them to your network, where they ended up on YouTube, Google Video, MySpace, Facebook, and blogs. Have you ever wondered what makes a video "go viral?" Why do some achieve over 100,000 or even millions of views and comments, but others just fall flat? The "viral video" can help catapult your company name or brand if done well, so here are my secrets to viral success....

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Trinity Building and Construction Management Corp., a Mass-based general contracting and...