Paradigm Properties

Seeing Beyond a Real Estate Development Company

Challenge

Paradigm Properties came to Spotlight as a successful national real estate development firm with various divisions, but needed help showing how those entities operated underneath one brand. The company also had a corporate social responsibility story that wasn't being told.

Response

Speaking engagements focused on corporate social responsibility
Creating a company-wide E-newsletter to unite all of the company's divisions
PR opportunities focused on team's community service efforts, in addition to real estate

Results

Less than six months into our campaign, Paradigm's CEO was awarded the Boston Business Journal's "Innovator of the Year" award for his founding of the non-profit, Building Impact. The Executive Director of Building Impact recently received the Boston Business Journal's "40 under 40" Award, and the program was chosen as a "2007 Social Innovator Award" from the prestigious Social Innovation Forum.