Social Media U

Why we need a School for Social Media

Challenge

Currently, Facebook has more than 400 million active users; Twitter users send 50 million tweets each day; and LinkedIn has 60 million users.  In our digital age, social media networking is becoming the leading and most effective way to market and brand your company. Yet, there are still many people who do not know how to use social media. In order to fill that void, Spotlight has developed Social Media U. Simply put, it’s a school for social media. We developed this to help students build their online presence, find and engage business customers, and gain visibility in the marketplace.

Response

• Developed the idea for a school to teach students how to use social media to the best of their abilities.
• Identified social media education needs of students, including baby boomers, business professionals, and recent college graduates and laid off employees.
• Recruited a social media expert Advisory Board team, to help with organizational start-up and curriculum development.

Result

Spotlight Communications is currently in the development phase of Social Media U.  Class registration will be available soon via the website www.socialmedia-u.com. Like us on Facebook at www.Facebook.com/SocialMediaUniv.