SIGN UP!Social Media U
We Teach Social Media
Challenge
Currently, Facebook has more than 500 million active users; Twitter has more than 190 million; and LinkedIn has 60 million users. In our digital age, social networking is becoming the leading and most effective way to market and brand your company. Yet, there are still many people who do not know how to use social media. In order to fill that void, Spotlight has developed Social Media U. Simply put, "we teach social media." We developed this to help students use social media to build their online presence, find and engage business customers, and gain visibility in the marketplace.
Response
- Developed the idea for a school to teach students how to use social media to the best of their abilities.
- Identified social media education needs of students, including baby boomers, business professionals, and recent college graduates and laid off employees.
- Recruited a social media expert Advisory Board team, to help with organizational start-up and curriculum development.
Result
Since we kicked-off Social Media U we have devloped an eight person advisory board of the best social media minds in the business, hosted over one dozen trainings, graduated more than 30 students and have spoken about Facebook, LinkedIn, Twitter, YouTube and more to universities, nonprofits, legal groups and there are more projects in the works! Like us on Facebook at www.Facebook.com/SocialMediaUniv.
