We Teach Social Media

Challenge

Currently, Facebook has more than 400 million active users; Twitter users send 50 million tweets each day; and LinkedIn has 60 million users. In our digital age, social media networking is becoming the leading and most effective way to market and brand your company. Yet, there are still many people who do not know how to use social media. In order to fill that void, Spotlight has developed Social Media U. Simply put, it’s a school for social media. We developed this to help students build their online presence, find and engage business customers, and gain visibility in the marketplace. [More...]

Above and Beyond the Viral Market

Challenge

Spotlight is proud to announce that it has recently partnered with Wilbur Smith Associates, on behalf of the Massachusetts Department of Transportation Aeronautics Division. The preparation of the Statewide Economic Impact Study presents the opportunity for targeted messaging regarding the value that aviation, as well as the system of 38 public-use airports, provides to the Commonwealth of Massachusetts. Spotlight will help WSA and MassDOT to publicize the study’s results to its key shareholders via traditional PR, multimedia productions, web-based deliverables and social media networks. We will tap into networks such as YouTube, Twitter, and Flickr, to engage a new audience of MassDOT online users, particularly the 18-34 year old demographic. [More...]

Trinity 2.0

Rebranded, Relocated, and Revamped

Challenge

Trinity Building +Construction Management Corp. is a general contracting and construction management firm with a rich national presence. The company provides a myriad of services to clients who range from the retail, to corporate and academic sectors. While construction has been negatively labeled a $1 trillion industry full of “broken buildings and busted budgets,” Trinity is making headway as an innovative and hip company serving popular and growing retail and restaurant brands on time and on budget, including: J. Crew; celebrity Chef Bobby Flay; Old Navy; Levi’s; and Shrine Nightclub & Lounge at Foxwoods. Hence, Trinity came to us with the task of rebranding and marketing itself as a fresh, contemporary building and construction management corporation, in a sea of traditional firms. [More...]

Massachusetts Program Launch

Cleaner Air. Safer Roads

Challenge

Parsons is one of the world's largest engineering and construction organizations, providing technical and management solutions to federal, regional local government agencies and private industries worldwide. Parsons came to us with the task of developing a brand for the newly-formed Massachusetts Vehicle Check Program, on behalf of the Commonwealth of Massachusetts. Our challenge was to provide communications information to Massachusetts motorists and inspectors at over 1,600 stations, to help educate and inform them of the State's new auto emissions and safety inspection requirements. [More...]

The Prostate Health Education Network

Reaching Men at the Highest Risk for Prostate Cancer

The Prostate Health Education Network, Inc., (PHEN) is a non-profit organization. PHEN’s primary mission is to increase prostate health education and awareness among the men at highest risk for prostate cancer in the United States, African Americans.

Challenge

Spotlight’s team was retained as event planners for the Prostate Health Education Network (PHEN), to coordinate its annual African American Prostate Cancer Disparity Summit on Capitol Hill in Washington, DC. [More...]

Mass Technology Collaborative

The Art of Business Writing

The Massachusetts Technology Collaborative is the State’s development agency for renewable energy and the innovation economy, which is responsible for one-quarter of all jobs in the state. MTC works to stimulate economic activity in communities throughout the Commonwealth.

Challenge

Spotlight was asked to help MTC develop a system to aid employees in the art of business writing. Spotlight also contributed to the rejuvenation of MTC’s Annual Report. The report was developed in a clear and concise format so that the document engaged readers and clearly outlined the purpose and goals of the company. [More...]

Commodore Builders

Telling a Story of Remarkable Growth

Challenge

Commodore Builders is a unique general contractor and construction management firm that was founded in 2002. The company came to us as a relatively newcomer on the scene, to help them tell their story—there was a new, highly successful firm with a dynamic and fresh management approach to construction. Nevertheless, the firm was competing in a space historically dominated by larger and more traditional firms. [More...]

Paradigm Properties

Seeing Beyond a Real Estate Development Company

Challenge

Paradigm Properties came to Spotlight as a successful national real estate development firm with various divisions, but needed help showing how those entities operated underneath one brand. The company also had a corporate social responsibility story that wasn't being told. [More...]