Massachusetts Program Launch

Cleaner Air. Safer Roads

Challenge

Parsons is one of the world's largest engineering and construction organizations, providing technical and management solutions to federal, regional local government agencies and private industries worldwide. Parsons came to us with the task of developing a brand for the newly-formed Massachusetts Vehicle Check Program, on behalf of the Commonwealth of Massachusetts. Our challenge was to provide communications information to Massachusetts motorists and inspectors at over 1,600 stations, to help educate and inform them of the State's new auto emissions and safety inspection requirements. [More...]

Tavis Smiley Viral Marketing Campaign

The Buzz to Market Approach

Challenge

One of America’s most celebrated and respected media personalities, Tavis Smiley is the award winning host, “Tavis Smiley” on PBS and “The Tavis Smiley Show” from PRI. Smiley and his company, the Smiley Group approached Spotlight Communications to create a viral marketing campaign to promote his 4-CD compilation, “On Air: the Best of Tavis Smiley on The Tom Joyner Morning Show 2004 – 2008.” Tavis made a regular radio appearance on the Tom Joyner Morning Show twice a week for twelve years. Our challenge was to develop new ways to connect his pre-existing radio audience, as well as develop a new younger online fan base to the Internet, to help virally spread news about the product. [More...]

The Prostate Health Education Network

Reaching Men at the Highest Risk for Prostate Cancer

The Prostate Health Education Network, Inc., (PHEN) is a non-profit organization. PHEN’s primary mission is to increase prostate health education and awareness among the men at highest risk for prostate cancer in the United States, African Americans.

Challenge

Spotlight’s team was retained as event planners for the Prostate Health Education Network (PHEN), to coordinate its annual African American Prostate Cancer Disparity Summit on Capitol Hill in Washington, DC. [More...]

Popeyes Chicken and Biscuits

Using New Media to Heat up Cajun Food Chain

Challenge

Popeyes Chicken and Biscuits is the world’s second-largest quick-service chicken franchise, and has opened more than 1,800 restaurants. The local Popeyes franchisee brought us on-board to help them develop a strategy for their southern style restaurant’s entry into the Boston food market. The campaign challenge was to attract area college students, employees, and Red Sox game attendees, while competing with other nearby food chains. [More...]

Mass Technology Collaborative

The Art of Business Writing

The Massachusetts Technology Collaborative is the State’s development agency for renewable energy and the innovation economy, which is responsible for one-quarter of all jobs in the state. MTC works to stimulate economic activity in communities throughout the Commonwealth.

Challenge

Spotlight was asked to help MTC develop a system to aid employees in the art of business writing. Spotlight also contributed to the rejuvenation of MTC’s Annual Report. The report was developed in a clear and concise format so that the document engaged readers and clearly outlined the purpose and goals of the company. [More...]

Commodore Builders

Telling a Story of Remarkable Growth

Challenge

Commodore Builders is a unique general contractor and construction management firm that was founded in 2002. The company came to us as a relatively newcomer on the scene, to help them tell their story—there was a new, highly successful firm with a dynamic and fresh management approach to construction. Nevertheless, the firm was competing in a space historically dominated by larger and more traditional firms. [More...]

Paradigm Properties

Seeing Beyond a Real Estate Development Company

Challenge

Paradigm Properties came to Spotlight as a successful national real estate development firm with various divisions, but needed help showing how those entities operated underneath one brand. The company also had a corporate social responsibility story that wasn't being told. [More...]