Congrats to our team! We have been awarded a 2014 Communicator Award for the Parsons Corporation, Massachusetts Vehicle Check campaign. Thank you Academy of Interactive & Visual Arts! Read more »
Center for Collaborative Leadership at UMass Boston
UMass Boston Emerging Leaders Program 10th Year Anniversary Video, honoring the Emerging Leaders Program and its founder, Dr. Sherry Penney.
The Emerging Leaders Program (ELP) approached Spotlight to help them produce a video featuring senior executives of the companies, who have partnered with their program over 10 years, as well as the program alumni who work at those companies. However, the video production plan was ambitious, so the challenge was making it happen on a tight budget and deadline (less than 90 days away).
The video made its debut the evening of the 10 Year Anniversary “Changing the Face of Leadership Gala.” Since then it has been shared across the combined social networks of the UMass Boston Emerging Leaders Program, UMass Boston and Spotlight Communications. This includes our combined Twitter, LinkedIn, Facebook and YouTube audiences, where it has received rave reviews, as well as retweeted and shared. Most importantly, after the video made its debut at the Gala, ELP was able to recruit new corporate sponsors on the spot, some of whom had only learned of the Emerging Leaders Program that night!
View the Video Here