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Prostate Health Edu­ca­tion Network

Client
The Prostate Health Edu­ca­tion Network

Cam­paign
African Amer­i­can Prostate Can­cer Dis­par­ity Summit

Chal­lenge
The Prostate Health Edu­ca­tion Net­work, Inc., (PHEN) is a non­profit orga­ni­za­tion, whose mis­sion is to increase prostate health edu­ca­tion and aware­ness among the men at high­est risk for prostate can­cer in the United States, African Amer­i­cans. Spot­light was respon­si­ble for event plan­ning and coor­di­na­tion of PHEN’s inau­gural “African Amer­i­can Prostate Can­cer Dis­par­ity Sum­mit” on Capitol Hill and has provided marketing support ever since.

Response

  • Planned Sum­mit logis­tics, Pro­gram Devel­op­ment, and PR
  • Coor­di­nated Con­gres­sional appearances
  • Worked in part­ner­ship with Sum­mit co-hosts Sen­a­tor John Kerry and Con­gress­man Gregory Meeks
  • Respon­si­ble for dri­ving health­care providers, activists and media to par­tic­i­pate in the event
  • Suc­cess­fully gar­nered media inter­views for the Exec­u­tive Direc­tor and Con­gres­sional mem­bers, resulted in 12 mil­lion national lis­ten­ers on radio.

Result
The “African Amer­i­can Prostate Can­cer Dis­par­ity Sum­mit” is now enter­ing its eighth-year as a nation­ally rec­og­nized event throughout the prostate cancer community. PHEN has grown its brand and expanded its part­ners, spon­sors and survivor-base. Notable celebri­ties, prostate can­cer sur­vivors and activists have spo­ken at the Sum­mit and pub­licly sup­ported PHEN, includ­ing PBS com­men­ta­tor, Tavis Smi­ley, R&B singer Char­lie Wil­son, and actor Louis Gossett Jr.

Ser­vices Pro­vided
Event Man­age­ment
, Copy­writ­ing