Congrats to our team! We have been awarded a 2014 Communicator Award for the Parsons Corporation, Massachusetts Vehicle Check campaign. Thank you Academy of Interactive & Visual Arts! Read more »
Popeyes Chicken and Biscuits
Using New Media to Heat up Cajun Food Chain
Popeyes Chicken and Biscuits is the world’s second-largest quick-service chicken franchise, and has opened more than 1,800 restaurants. The local Popeyes franchisee brought us on-board to help them develop a strategy for their southern style restaurant’s entry into the Boston food market. The campaign challenge was to attract area college students, employees, and Red Sox game attendees, while competing with other nearby food chains.
Popeyes was able to break their intended sales in the Boston area, exceeding expectations on their opening weekend. By using an integrated marketing approach, Spotlight was able to help Popeyes target multiple populations at once.