Congrats to our team! We have been awarded a 2014 Communicator Award for the Parsons Corporation, Massachusetts Vehicle Check campaign. Thank you Academy of Interactive & Visual Arts! Read more »
Parsons Environment & Infrastructure
Massachusetts Vehicle Check Program
Parsons is one of the world’s largest engineering and construction organizations. The Parsons team came to us with the task of developing a brand for the newly formed Massachusetts Vehicle Check Program, on behalf of the Commonwealth of Massachusetts. Our challenge was to provide communications information to motorists and inspectors at over 1,600 stations, to help educate and inform them of the State’s new automotive emissions and safety inspection requirements.
Spotlight Communications successfully rolled-out the Massachusetts Vehicle Check Program to target vehicle inspectors, motorists, and the media. The public website receives over 15,000 unique visitors each month and the industry-leading newsletter is mailed to over 7,000 vehicle inspectors and repair technicians each quarter.
View the Program website Here