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MedsInfo-ED

Client
Mass­a­chu­setts Health Data Consortium

Cam­paign
Making the Case for Electronic Medical Records in the ER

Chal­lenge
The vision of MedsInfo-ED was to be the first in the coun­try to pro­vide com­pre­hen­sive patient phar­ma­ceu­ti­cal data to emer­gency depart­ment physi­cians on a real-time basis. The project made pre­scrip­tion his­tory infor­ma­tion avail­able to any provider treat­ing any patient in Mass­a­chu­setts. The cam­paign goal was to improve point-of-service access to patient pre­scrip­tion and drug his­tory in emer­gency departments.

Response
Spot­light Com­mu­ni­ca­tions acted as Com­mu­ni­ca­tions Project Man­age­ment in prepa­ra­tion of the launch of the MedsInfo-ED project. The process entailed imple­ment­ing an effec­tive cam­paign for an inter­nal and exter­nal audi­ence through the following:

  • Estab­lished MedsInfo-ED com­mu­ni­ca­tions work­group, includ­ing, but not lim­ited to (MASHARE, Spot­light Com­mu­ni­ca­tions and pilot hos­pi­tal communications staff);
  • Informed all team mem­bers of next steps and act as a con­duit between work­group mem­bers, Con­sor­tium and MedsInfo-ED Project Management Team;
  • Pre­sented com­mu­ni­ca­tions work­group find­ings and suggestion
  • Devel­oped mes­sag­ing, boil­er­plate, mis­sion and char­ter for MedsInfo-ED brand;
  • Dis­sem­i­nated and pitched sto­ries to press to gar­ner atten­tion and con­vey the bottom-line patient safety mes­sage to the public

Result
MA–SHARE’s Advi­sory Com­mit­tee endorsed the MedsInfo-ED project on Sep­tem­ber 29, 2003.

Ser­vices Pro­vided
Pub­lic Edu­ca­tion and Out­reach Campaigns
; Copywriting