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Dear SPARKers, marketing your
eco-friendly products and services has never
been more popular! Maybe your office has
recently “gone green,” and is doing its part
to help the environment through recycling,
car sharing, or renewable energy campaigns.
No matter what your shade of green is, the
Spotlight team has compiled several ways for
you to turn your own green movement into red
hot marketing.
Announce your Green in a
Press Release
Send out a
press release acknowledging your new green
product, service, or green practices. Not
only will this help demonstrate your green
commitment to the public, you will also
motivate others to “go green” with you. In
fact, a
recent survey discovered that 94 percent of
all consumers prefer to do business with
companies that demonstrate that they care
about the environment. So what are you
waiting for?
Dedicate a Green Section to Your Website
Dedicate an
entire section of your website to
information about how your company has gone
green, and offer tips to others on what they
can do to join your movement or start their
own. For example, websites such as
PR Week
have a
“Green News”
link to all sorts of
interesting green articles and topics.
It’s Easer Being Green Than You Think. Blog
About it.
Right now in
the blogosphere you can read posts on
everything from selling organic cotton
t-shirts and handbags made from reclaimed
plastic bags to green technology and hybrid
cars. Write your own green blog to share
your eco-knowledge with others. Green
supermarket Whole Foods provides innovative
ways for shoppers to promote sustainability
via its
“The Whole Green
Blog.”
Sponsor a
Green Themed Event
What better way
to show your commitment to green than a
party? Partner with a local non-profit
that’s dedicated to an environmental cause,
and invite customers and colleagues to party
for planet earth. You can even have
eco-themed decorations (leaf shaped
confetti, anyone?), or setup some cool
auction items, like eco-friendly products or
green travel getaways.
Make your
Annual Report a Little Greener this Year
Save the trees and print your company’s
annual report on recycled paper this year,
or why not make the entire report virtual?
Also, add a new section that details your
team’s green practices and any partnerships
with green suppliers or vendors. Remember
being green is not just a trend, it’s a
commitment. Therefore, make sure to track
your green progress through annual
statistics charting how much your company is
helping the environment by reducing, reusing
and recycling.
Remember, every step towards being green
helps. The key is to show that going green
is not simply a fad for you, but that you
have developed a true commitment to Mother
Earth. Stick with it! Not only will you see
an increase in your bottom-line, but you
will also feel a sense of pride. Now get
out there and turn your green into red hot
marketing! |
