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Issue 013

 
 
     
 


SPARK:
The hottest monthly newsletter for the Inner Publicist in all of us.  Our original content features PR tips and tricks courtesy of Spotlight Communications, and its Principal and Founder, Tomeeka Farrington.   
 

 
     
 
 

SPARK: On the Rocks
Perfecting your Public Pitch

 
     
  The holiday season is upon us, and whether you are raising your glasses for an informal holiday toast, gathered around the eggnog bowl to thank co-workers for their hard-work, or keynoting a glitzy fund-raising event, the art of public speaking is essential.  Don’t panic! Spotlight Communications’ seasoned team of speech writers is here to help. In this issue, we reveal some of our best kept secrets that we use to help coach our clients for public speaking success. After all, public speaking is another form of PR…

 

 
 

No Speaking opportunity is too small:

As a beginner, it’s always best to accept small speaking opportunities before trying to enroll in the National Speaker’s Bureau.  Starting with small engagements can help you to learn from potential mistakes and build-up the confidence to address a large group.  There are plenty of volunteer speaking opportunities, such as the Rotary Club, Toastmasters, colleges and universities, and religious groups.    

 

Get the Details in Advance:

Do not accept speaking opportunities on subjects that you are unfamiliar with. Make sure to request speaking points ahead of time, and that you understand the organization’s mission and history.  Also, plan to arrive a few minutes early, so that you can mingle with the audience and double-check audiovisual equipment. 

 

Shower and Car Ideas are Welcome:

Sometimes the best ideas happen in places outside of the cubicle, like while crooning in the shower, or on the morning drive to the office.  Therefore, keep a notebook with you at all times to jot down ideas and situations related to your topic and audience.  Develop a list of the things that you feel would benefit your audience and can serve as strong takeaways.  

 

Leave the Milk Products Alone:

Pop princess Ashlee Simpson wasn’t totally off when she cited lactose intolerance as a possible reason for her Saturday Night Live lip syncing fiasco. It’s best to stick to light meals before your talk (for obvious reasons) and avoid milk products.  In fact, these products coat your larynx and may cause you to do a lot of errrrr throat-clearing, so avoid them before the big day.

 

Open with a Bang:

The best speeches help listeners travel through time and tell a story.  Try planning your speech from the approach of: “this is where I was;” “this is where I am;” and “this is how I got here.”  Remember, the first 30-seconds of the speech are crucial for capturing audience attention.

 

Don't Recycle:

It’s rare that you will be able to recite Martin Luther King, Jr’s famous, “I have a Dream,” or John F. Kennedy, Jr’s “ask not…” speeches with the same charisma and conviction that they held, so steer clear of famous quotes and cliché lines.  Many speakers like to open with industry-related jokes, but remember if humor doesn’t come naturally then don’t try it on stage!!              

 

 

Body Language speaks Loud and Clear:

Have you ever seen the speaker hunched over the podium? How about the speaker who looks down throughout the entire talk?  These are major speaker No-No’s.  Stand tall when your name is called, slowly walk to the podium, take a deep breathe, smile at your audience and look into their eyes.  Don’t be afraid to remove the safety blanket of the podium and walk and talk to engage your audience members.  Remember you are the expert, and it is your job to persuade or educate your listeners beyond words.         

 

Keep it Concise:

Enough said.  

        

Summarize the Key Elements:
At the end of your presentation, make sure to summarize the key points.  Make sure that your takeaways are clear.  For example, slides or handouts on the future implications of what you covered in your speech can leave a lasting impression on your audience, and keep them feeling inspired and energized.   

 

Have Fun (Even when the Projector Breaks):

Okay, so sometimes computers crash and PowerPoint slides have a strange way of transitioning themselves, but those are just supporting materials.  People will remember your grace far longer than the details of your slides.  Relax, be yourself, know that you are being called upon for your expertise, and have fun up there!
 

Spotlight News & Updates

 

We’re moving!  Stay tuned for relocation details of Spotlight’s new studio, located at 535 Albany Street, Suite 200, Boston, MA.

CLICK HERE to take our PR evaluation survey and receive a free quote for your upcoming project.

CLICK HERE to visit our website

 

 
 

Client News & Updates

 

Congratulations to Spotlight’s client the Massachusetts Technology Collaborative (MTC) for hosting more than 300 national and local health care leaders this month, at its e-Health Conference at the Boston Convention and Exhibition Center.  Keynote speaker for the event was National Coordinator for Health Information Technology,
Dr. David Brailer
 

 
Visit the MTC Website
 
 

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Need help perfecting your public pitch?  No problem, we can conduct private coaching sessions, help to position you as a speaker, and even work with you to craft your next speech.  E-mail us for details at info@spotlightcommunications.net   

 
     
 

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