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It’s
official: Director George Lucas has WOWED us again with the
mega, blockbuster, and action-packed hit, “Star Wars:
Episode III — Revenge of the Sith.” The final
installment to the six-part saga proved itself a hit during
its opening last week, taking in $158.5 million.
Nevertheless, Star Wars is more than a film; it truly is a
global phenomenon and not to mention, a Public Relations
dream. Here’s what we can take away from this Empire… |
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Start
Small, and Build it. They will Come:
Lucas’ success began with a simple idea, a pad, and a
pencil, when he wrote the first episode in 1977. Today the
six films, books, videogames, action figures, and television
shows have pulled in well over $20 billion and counting.
Your Public Relations efforts might be just a small idea and
a scratch pad today. But with time and perseverance they
too can become their own blockbusters.
Rule the Galaxy:
Star Wars is successful because it is different than
any other film of its time, and helped to pave the way for
other science fiction series, such as “Lord of the Rings.”
Even if you offer the same services as a competitor, don’t
be afraid to implement your own PR in a new and innovative
light.
Even Star
Wars Flopped:
Remember the Star Wars Christmas Special? Star Wars’ most
hated character Jar Jar Binks? Who
could forget the Ewoks, those cutesy little teddy bears?
Don’t be dismayed by missteps. Use each lesson learned as
an opportunity to reposition your brand in the
marketplace.
Think Outside of the Box (Office):
The Star Wars Empire does not stop at the box office. In
fact, the film is racking up galactic-sized dollars through
its infiltration of toys, home video, videogames, and
publishing. Look for opportunities to leverage your brand
outside of its traditional function.
Episode
1. Episode 2. Episode 3. Episode…:
A successful PR operation requires consistency. Star
Wars is a hit because each film builds momentum from the
last, until all the films’ mysteries have been solved. Each
time you interface with the marketplace, build on the last
exchange, and leave no questions unanswered.
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