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	<title>IGNITE &#187; Social media</title>
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		<title>Why we Need a School for Social Media</title>
		<link>http://www.spotlightcommunications.net/ignite/2010/05/24/why-we-need-a-school-for-social-media/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2010/05/24/why-we-need-a-school-for-social-media/#comments</comments>
		<pubDate>Mon, 24 May 2010 16:20:23 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LInkedIn]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media university]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Social Media is HOT. It’s only getting hotter! Currently Facebook has more than 400 million active users. Twitter has 50 million tweets each day. LinkedIn has 65 million users. In today’s age, social media networking is becoming the leading and most effective way to market and brand your company, and yet, there are still many [...]]]></description>
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		<title>Social Media Do’s and Don’ts for your Business</title>
		<link>http://www.spotlightcommunications.net/ignite/2010/02/11/social-media-do%e2%80%99s-and-don%e2%80%99ts-for-your-business/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2010/02/11/social-media-do%e2%80%99s-and-don%e2%80%99ts-for-your-business/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:37:49 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[SPARK Plug]]></category>

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		<description><![CDATA[I recently had a chance to speak about social media to a group of women at the East Boston Chamber of Commerce. My topic was “The Do’s and Don’ts of Social Media for your Business.”   So, here’s my personal spin on best social media practices for your business. Go ahead, take, steal and apply some of [...]]]></description>
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		<title>Don’t Cut Back your Branding. Brand Smarter.</title>
		<link>http://www.spotlightcommunications.net/ignite/2009/12/08/don%e2%80%99t-cut-back-your-branding-brand-smarter/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2009/12/08/don%e2%80%99t-cut-back-your-branding-brand-smarter/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 18:41:51 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=98</guid>
		<description><![CDATA[Unbeknownst to many business owners, branding goes far beyond your company logo, business name, and the colors of your business card. Branding is the process of establishing a clear and differentiated identity among your prospects and customers. When done well, branding can be one of your company’s most valuable assets, just look at Coca-Cola, Starbucks [...]]]></description>
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