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	<title>IGNITE &#187; Small business</title>
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		<title>Don’t Cut Back your Branding. Brand Smarter.</title>
		<link>http://www.spotlightcommunications.net/ignite/2009/12/08/don%e2%80%99t-cut-back-your-branding-brand-smarter/</link>
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		<pubDate>Tue, 08 Dec 2009 18:41:51 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Small business]]></category>
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		<description><![CDATA[Unbeknownst to many business owners, branding goes far beyond your company logo, business name, and the colors of your business card. Branding is the process of establishing a clear and differentiated identity among your prospects and customers. When done well, branding can be one of your company’s most valuable assets, just look at Coca-Cola, Starbucks [...]]]></description>
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