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	<title>IGNITE</title>
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	<description>by Spotlight Communications</description>
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		<title>In the Spotlight: A Look at the Internship Experience</title>
		<link>http://www.spotlightcommunications.net/ignite/2010/07/28/296/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2010/07/28/296/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:44:53 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[College Student]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[Internship]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=296</guid>
		<description><![CDATA[By Amanda-Joy Febles


I cannot believe it.  Here I am on July 26th sitting at my spiffy glass desk, with only one day to go.  I have officially survived my first college internship at the age of 20.  As I sit here reminiscing on the many adventures I have had in the past two and a [...]]]></description>
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		<title>Play The Foursquare Game To Market Your Business</title>
		<link>http://www.spotlightcommunications.net/ignite/2010/06/23/play-the-foursquare-game-to-market-your-business/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2010/06/23/play-the-foursquare-game-to-market-your-business/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 20:14:58 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Application]]></category>
		<category><![CDATA[badges]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[location based]]></category>
		<category><![CDATA[mobile website]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=278</guid>
		<description><![CDATA[Foursquare.  You’ve heard the buzz, people are checking in all around you, and some business owners are even using it to attract sales. But what is it?  Should your company use it?  Here’s how to get started.
 
How it Works
 
Foursquare is a location-based social networking website, software for mobile devices, and also a game. [...]]]></description>
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		<item>
		<title>Why we Need a School for Social Media</title>
		<link>http://www.spotlightcommunications.net/ignite/2010/05/24/why-we-need-a-school-for-social-media/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2010/05/24/why-we-need-a-school-for-social-media/#comments</comments>
		<pubDate>Mon, 24 May 2010 16:20:23 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LInkedIn]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media university]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=231</guid>
		<description><![CDATA[

Social Media is HOT.  
It’s only getting hotter!

Currently Facebook has more than 400 million active users.

Twitter has 50 million tweets each day.

LinkedIn has 65 million users.
In today’s age, social media networking is becoming the leading and most effective way to market and brand your company, and yet, there are still many people who do [...]]]></description>
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		<title>Social Media Do’s and Don’ts for your Business</title>
		<link>http://www.spotlightcommunications.net/ignite/2010/02/11/social-media-do%e2%80%99s-and-don%e2%80%99ts-for-your-business/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2010/02/11/social-media-do%e2%80%99s-and-don%e2%80%99ts-for-your-business/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:37:49 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Do's and Don'ts]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[SPARK Plug]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=214</guid>
		<description><![CDATA[I recently had a chance to speak about social media to a group of women at the East Boston Chamber of Commerce. My topic was “The Do’s and Don’ts of Social Media for your Business.”   So, here’s my personal spin on best social media practices for your business. Go ahead, take, steal and apply some of [...]]]></description>
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		<title>The Secret to Making your Video “Go Viral”</title>
		<link>http://www.spotlightcommunications.net/ignite/2010/02/03/the-secret-to-making-your-video-%e2%80%9cgo-viral%e2%80%9d/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2010/02/03/the-secret-to-making-your-video-%e2%80%9cgo-viral%e2%80%9d/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 20:57:05 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video marketing]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=155</guid>
		<description><![CDATA[Does this sound familiar? A friend or colleague sends you a link to a YouTube video, say Susan Boyle singing on Britain’s Got Talent! Remember that famous Dancing Baby video? What about President Obama’s victory speech?  Even if you didn’t like then, you might have watched them and actually helped virally spread them to your [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don’t Cut Back your Branding. Brand Smarter.</title>
		<link>http://www.spotlightcommunications.net/ignite/2009/12/08/don%e2%80%99t-cut-back-your-branding-brand-smarter/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2009/12/08/don%e2%80%99t-cut-back-your-branding-brand-smarter/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 18:41:51 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=98</guid>
		<description><![CDATA[Unbeknownst to many business owners, branding goes far beyond your company logo, business name, and the colors of your business card. Branding is the process of establishing a clear and differentiated identity among your prospects and customers. When done well, branding can be one of your company’s most valuable assets, just look at Coca-Cola, Starbucks [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Setup a Facebook Fan Page</title>
		<link>http://www.spotlightcommunications.net/ignite/2009/11/23/how-to-setup-a-facebook-page/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2009/11/23/how-to-setup-a-facebook-page/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 20:12:21 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fan Page]]></category>
		<category><![CDATA[SPARK Plug]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/ignite/?p=4</guid>
		<description><![CDATA[In our last edition of SPARK Plug, I spoke about the value that Facebook Fan Pages can add to your business, and many of you asked me for setup instructions. A Fan Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. By leveraging the real [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>4 Reasons You Should Setup a Facebook Fan Page</title>
		<link>http://www.spotlightcommunications.net/ignite/2009/11/04/4-reasons-you-should-setup-a-facebook-fan-page/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2009/11/04/4-reasons-you-should-setup-a-facebook-fan-page/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:33:41 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fan Page]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/news/42/72/4-Reasons-You-Should-Setup-a-Facebook-Fan-Page/d,blogdetail/</guid>
		<description><![CDATA[Lately I have begun to notice that brands are stepping up their  social media marketing, particularly on  Facebook ,  and a lot of clients have been asking if it make sense for them to setup a  Facebook  fan page. So I have decided to further explore that question in this [...]]]></description>
		<wfw:commentRss>http://www.spotlightcommunications.net/ignite/2009/11/04/4-reasons-you-should-setup-a-facebook-fan-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m a Facebook Fan Now what?</title>
		<link>http://www.spotlightcommunications.net/ignite/2009/10/22/im-a-facebook-fan-now-what/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2009/10/22/im-a-facebook-fan-now-what/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 21:01:45 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/news/40/72/I-m-a-Facebook-Fan-Now-what/d,blogdetail/</guid>
		<description><![CDATA[So many of you have asked us over recent days &#8220;Now that we have a Facebook page, what do we do with it?&#8221; Next week&#8217;s SPARK Plug is dedicated to helping you learn if the Fan Page is right for your business and we&#8217;ll take a look at some pages that are directly tied to their businesses&#8217; bottom-line. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hey, Get Your Own Dang Social Network</title>
		<link>http://www.spotlightcommunications.net/ignite/2009/09/02/hey-get-your-own-dang-social-network/</link>
		<comments>http://www.spotlightcommunications.net/ignite/2009/09/02/hey-get-your-own-dang-social-network/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 15:38:45 +0000</pubDate>
		<dc:creator>Tomeeka</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.spotlightcommunications.net/news/36/72/Hey-Get-Your-Own-Dang-Social-Network/d,blogdetail/</guid>
		<description><![CDATA[Last weekend I helped to do some viral PR and event promotions, so I started by publicly inviting my larger social networks, such as   going.com  . Then I updated my   Facebook   status to tell my closer network of friends to meet me at the venue. Once inside the [...]]]></description>
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