The coming of this new website is almost as widely anticipated as the Star Trek movie. Well maybe not that hyped, but we wanted to give the people what they wanted and that’s what the new site aims to do.
My team has worked tirelessly over the past year on getting our new website up and running, and I have to give mad props to my peeps- Jeremy, Mike, Danielle, Dhakir, Elena, Tamar, Suzanne, Tim, Kristen, Casey, Trevor, Tom and Mike F. for his “just get something up already!” every Monday morning over coffee. They say it takes a village, and this project really has. Thank you to each of you for your amazing input, time, talent, creativity, and patience with me as I have tried to determine just which galaxy our spaceship will travel to next.
This time travel speaks to evolution and that’s what’s been happening here at mission control, aka Spotlight headquarters. This blog, our site, and brand have evolved. As you take a look around you will notice amongst the many exciting updates, that we have expanded our capabilities. I personally began as a journalist, founded Spotlight as a PR agency, and now we have become the full-service marketing communications corporation that we are today.
Seeing as pretty much everyone is all abuzz about next generation media solutions, it seems fitting that Spotlight is following along that path and extending our services for our clients. Many companies are still trying to incorporate modern marketing tools into their businesses. To the inexperienced, social media is hardly more than a jumble of confusing lingo. Take Twitter for instance: tweets, followers, RT, #followfriday, DM, fail whale, @replies. While intrigued by yet another new site that lets you communicate instantly with friends and strangers, first time users are surely puzzled and overwhelmed from all the new abbreviations and mechanics. It’s not just with Twitter, though. Pretty much every new site or “app” has left people wondering whether that tool is really useful for business. In most cases, it is. Marketing relies on online outlets because they are instantaneous and welcome other people to join by providing personal feedback.
Social media skeptics shouldn’t feel afraid of these changes, though. The digital world is evolving daily and instead of just going along with it we should be part of the movement.
Now, welcome to the next generation. We hope you enjoy this ride.