Congrats to our team! We have been awarded a 2014 Communicator Award for the Parsons Corporation, Massachusetts Vehicle Check campaign. Thank you Academy of Interactive & Visual Arts! Read more »
If you work for a business-to-business (B2B) company, chances are you have noticed that it’s not quite as fast and easy to grow your social media presence, as it is for a business-to-consumer (B2C) company. See how to grow your social media presence if you find yourself in an “unsexy” B2B industry!
—Andrea Wight, Assistant Director Center for Collaborative Leadership, UMass Boston Emerging Leaders Program